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| SERVICE MASTERS |
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| the INTERVIEW |
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| VIVA LOS VEGGIES |
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| SERVICE WITH A SMIRK |
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| THE JOY OF EXPEDITING |
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| LOW CARB BAR |
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| RAISING THE BAR |
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There seem to be two kinds of restaurant owners:
the Barnum and Bailey variety--the flashy, loud and Look at Me!
ones who are front and center of their circuses; or the Fog variety--owners
and chefs with presence and power that roll out before and around
them... the type who can calmly stand in the corner of their thriving
restaurants and people just know, "That's the owner." One type
yells and screams and emotes all over the place; the other can
cut a glance and maybe motion with a finger, and bring everything
exactly to where he wants it.
Garrett Harker is of the latter variety. White hair, tall and slim, Harker
floats through his restaurants. He isn't known by many to have ever raised
his voice (he leaves that to his extroverted partners.) Unfailingly polite,
inscrutable, intense gaze, Harker never wavers on his thoughtfully reached
decisions. Around him, a person sees some of the best restaurant talent there
is: James Beard award-winning Chef Barbara Lynch of the much-acclaimed No.
9 Park; Cat Silirie, lauded wine director of same, and an assembly of sharp
managers, serious chefs and servers. It is to these people that he constantly
deflects attention.
Harker came from San Francisco, where he was on the fast track with the Kimpton
Group. Family brought him to Boston where for the past six years Harker has
worked with Lynch and their team to bring No. 9 to a nationally-acclaimed
excellence. In September, they played against people's expectations and opened
two small restaurants: B&G Oysters Ltd. and directly next door, The Butcher
Shop, a hybrid of boutique butchery and wine bar. Both places are packed
every night. "We've been extremely fortunate to have the reception we've
been given," Harker says modestly. It's not false humility, either. Despite
his level of experience, he is refreshingly surprised at his success.
SLAMMED begged and prodded Harker into talking about himself for a solid
hour: "Are we done yet?" he kept asking. "Who am I? I don't know anything." We
beg to differ. Students of the industry, pay attention.
SLAMMED: What
is your philosophy of hospitality?
GH: In
essence, my philosophy of hospitality
is based on an intolerance of mediocrity.
Everyone from the dishwasher to
bartender should be fighting to
impact every guest that comes through
the door. The artistry of service
is how to do that in different
contexts. Every guest should get
more than they bargained for. I
would rather have a guest leave
feeling that the experience was
definitely not what they were looking
for than have them file it under
all the vague, soulless service
transactions that make up most
of our lives.
SLAMMED: When
did you first become interested
in restaurants?
GH: In
school and sports I was always
drawn to more group-oriented pursuits.
At 15, I went to work at a restaurant
in my lower middle-class neighborhood
in Baltimore as a dishwasher and
salad guy. I was instantly sucked
into the team dynamic.
SLAMMED: How
did your partnership with Barbara
Lynch come about?
GH: Frankly,
I was gloomy about leaving San
Francisco for Boston. From 3,000
miles away, it looked like there
was Todd English, Lydia and way
too may Irish bars. But then a
friend of a friend asked if I would
talk to the Irish girl from Southie
who cooked like your Italian grandmother.
It was over coffee that Barbara
dropped the first bombshell that,
yeah, I can do pasta like no one,
but my dream is to do world-class
French. She would rather go down
in flames than play it safe. I
was hooked.
SLAMMED: What is the fundamental difference between a corporate
restaurant group and a more boutique/chef-centered one?
GH: With
corporate groups the message is
filtered down and more easily digested.
It has to resonate over a diverse terrain, without a lot of opportunity afterwards
to explain any confusion. Like a billboard. A "boutique" group is more interactive
and therefore less conducive to slogans. It's about diverse discussions and
contradictory points of views. The individual makes more of an investment;
it's riskier and more unsettling, deep and long-lasting.
SLAMMED: Do
you have a hiring philosophy?
GH: The
more experience I have hiring the
more mystified I am by the process.
I would say I hire for passion.
SLAMMED: What do you enjoy most about No. 9 Park and B&G
and The Butcher Shop?
GH: I
love No. 9's self-propelled drive
to be the best. Barbara and I talked
the other day about how it's out
of our hands now. The staff drives
us, our regulars' expectations
motivate and inspire us, the pride
our investors feel drives us to
distinguish ourselves. I love The
Butcher Shop's fanaticism--the
wines are indecipherable, pig and
lamb carcasses hang in the meat
case, there are no chicken tenders
anywhere. There's a certain fearlessness
there, both in the staff and the
regular clientele. And I love B&G's
unselfconscious enthusiasm. Everyday,
that little tiny place says, "F'
it! We're going to do big numbers
and blow people away."
SLAMMED: What
are the unique challenges you face
in each one of them?
GH: The
unique challenge in each of them
is also the collective challenge.
Having children may be the most
invaluable lesson I've had in having
multiple concepts. Guide and shape,
but believe in your vision and
the people you hired to bring it
about. The core values are the
same, but the expression of them
is unique to the place.
SLAMMED: What
was your toughest lesson/greatest
failure?
GH: My
toughest lesson professionally
was in San Francisco, after shooting
up the ranks of the Kimpton group
and earning the chance to take
over a very special restaurant,
Scala's Bistro. I failed miserably.
I think about it everyday. So much
of the success in this business
relies on clarity of thought, and
in my confusion, I forgot who I
was working for: the guest and
my employees. I lost sight of the
goal. I fought senseless battles
and got sidetracked with meaningless
victories. But I remain grateful
for the emergency transfusion of
pure humility the failure gave
me. It saved me.
SLAMMED: What
is the best thing about working
in this industry?
GH: Everyday
your weaknesses are exposed. Every
night has its flaws; every review,
its criticisms; every P&L,
missed opportunities. It requires
full engagement. I guess that sounds
perverse, but I love it. |